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Engagement Strategy

To promote "Concert", Autotrader's new TV spot, I developed an internal engagement campaign that encouraged employees to submit their own #bestconcertphoto and vote on other photos in the gallery for the chance to win prizes.

#bestconcertphoto

#bestconcertphoto

Employees loved being able to share exciting moments in their personal lives, and the campaign was extremely successful. I made sure to have leadership from across the organization "join the conversation", which sparked even more buzz, both online and by the water cooler. Below you'll see just a sampling of the hundreds of photos that were submitted.

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