Redexter Smart Therapy Glove

Go-to-Market Strategy

Selected for the highly competitive TI:GER program, I was one of a five-person team working to patent and commercialize a therapeutic wearable technology device.

Redexter Smart Therapy Glove

Redexter Smart Therapy Glove

Georgia Tech's TI:GER program brings together two Georgia Tech MBA students and two Emory Law students to patent and commercialize the technological innovation of a Georgia Tech PhD candidate.

Over the course of 18 months, my MBA partner and I developed a viable business strategy for the Redexter Smart Therapy Glove, a wearable technology device developed to help stroke victims regain hand mobility and functionality. We conducted extensive customer research to develop a solid market strategy and investigated the industry landscape to build out a five-year financial projection. Ultimately, we recommended forgoing the startup model and selling the technology directly to an established company with the resources to adequately invest in a go-to-market strategy.