Flock Safety

Strategic Brand Development

, brand development, customer insights

I partnered with Flock Safety, an Atlanta-based neighborhood security startup, to deliver a brand recommendation plan based on customer insights.

Flock Safety

Flock Safety

For this 12-week effort, I developed and distributed a customer survey, analyzed the data and leveraged the insights to identify target customer segments and craft targeted messaging. I also analyzed the competitive landscape to identify imagery and messaging opportunities for Flock.